Media & Entertainment

适应新的以消费者为中心的媒体范式

十多年来,媒体和娱乐行业一直面临着前所未有的破坏水平,并且随着消费者的行为和期望的发展,并且技术会改变内容的生产,交付和消费,但仍在迅速变化。数字和云的进展和继续采用有望更多的变化,并开放了新的增长机会。

If Media & Entertainment has always been about Content, the revolution has set the consumer truly at the heart of a new media paradigm.

The ability to gain direct customer access, to understand consumer needs and preferences, to identify changes in their behaviors and to use these insights to create differentiated, relevant experiences and new monetization models are the most pressing challenges facing the modern media company across the entire value chain.

At Capgemini, we not only understand this environment and the forces of disruption reshaping the industry, but the power of technology in helping organizations address these challenges. We work with leading media and entertainment companies to rethink the media value chain from content creation to consumption, offering consumers and brands differentiated, relevant and personalized experiences they can value and monetize. Together, we help our clients:

  1. Compete for audience reach, engagement and retention
  2. Address consumers and brands preferences by leveraging data
  3. Optimise and modernise ad sales business across channels
  4. Implement disintermediation – D2C strategies and adapt business models
  5. 在虚拟现实,5G,游戏,SportTech和E-Sports中发展新的增长戏剧
  6. Create and deliver agility and efficiency by revisiting operating models and workflows
  7. Accelerate digital & cloud to scale, optimize costs and enable new collaboration models

我们的服务

媒体和娱乐

Digital Entertainment Exchange (DEX)

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Blogs

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媒体的新时代:从推动推动如何改变游戏

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Media and entertainment – the year ahead

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