从成本中心到增长引擎

How Consumer Product organizations can drive growth through advanced R&D capabilities

Publish date:

Data-Driven R&D for Consumer Products brings together all the elements needed to accelerate digital transformation in R&D, helping organizations unleash a culture of continuous, multifaceted innovation.

“要在正确的时间提供正确的产品,组织需要重新考虑研发的作用,将其从成本中心重新定位到增长引擎。”

Kees Jacobs, Vice President for Global Consumer Products & Retail

How Consumer Product organizations can drive growth through advanced R&D capabilities

The success of consumer product (CP) companies has always been based on a relatively simple formula: delivering the right product at the right time.

随着时间的流逝,随着市场变得更加竞争性,消费者偏好迅速变化,该模型变得越来越难。向数字化的转变也使事情变得复杂,因为“始终在线”的消费者不仅希望品牌解决问题,而且还可以通过越来越多的个性化,选择,便利性和速度来提供解决方案。

For many consumer product organizations, it has become nearly impossible to deliver the right products at the right time if they are relying on traditional research & development (R&D) processes and systems. In this paper we discuss how brands can accelerate digital transformation in R&D at scale to shorten research timelines, drive impact by focusing on viable products and unlock benefits throughout the value chain.

Click hereto learn more about how Capgemini is helping Consumer Product organizations transform their R&D function from a cost center to a growth engine.

与我们的专家建立联系

Mark Knight,Capgemini的Tessella的消费产品部门主管

Kees Jacobs, Vice President, Global Consumer Products & Retail, Capgemini

Capgemini数据驱动的研发...

File size: 2.35 MB File type: PDF

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