“要在正确的时间提供正确的产品，组织需要重新考虑研发的作用，将其从成本中心重新定位到增长引擎。”
Kees Jacobs, Vice President for Global Consumer Products & Retail
How Consumer Product organizations can drive growth through advanced R&D capabilities
The success of consumer product (CP) companies has always been based on a relatively simple formula: delivering the right product at the right time.
随着时间的流逝，随着市场变得更加竞争性，消费者偏好迅速变化，该模型变得越来越难。向数字化的转变也使事情变得复杂，因为“始终在线”的消费者不仅希望品牌解决问题，而且还可以通过越来越多的个性化，选择，便利性和速度来提供解决方案。
For many consumer product organizations, it has become nearly impossible to deliver the right products at the right time if they are relying on traditional research & development (R&D) processes and systems. In this paper we discuss how brands can accelerate digital transformation in R&D at scale to shorten research timelines, drive impact by focusing on viable products and unlock benefits throughout the value chain.
Mark Knight,Capgemini的Tessella的消费产品部门主管
Kees Jacobs, Vice President, Global Consumer Products & Retail, Capgemini